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Google Ads Specialist

In this article, we have included a few sample job descriptions for Google Ads Specialists positions. We have also included links to the full descriptions as well as a list of online resources in which you may acquire the relevant job skills for free or at a premium.

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Google Ads Specialist

SHOULD ALSO HAVE KNOWLEDGE OF THE FOLLOWING:

  • Digital Ad delivery options
  • Digital Ad preview & Online diagnosis tools
  • Text Ads, Ad Extensions & Location Extensions
  • AdWords Editor
  • Google Analytic Auto Tagging
  • Digital Marketing Behavioral Targeting
  • Digital Marketing Contextual Targeting
  • Online Keyword planner and research tools
  • Programmatic ad tech thru DSP’s
  • Digital Remarketing Strategies
  • True view Video ad formats and video networks
  • Cross channel bidding software
  • Technical aspects of HTML, UTM and URL structures

How Can You Get the Skills for This Job?

https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications Google Ad Training and Certification. No cost.

https://support.google.com/google-ads/editor/answer/9276085?hl=en Google Ads Editor Overview. No Cost.

https://skillshop.exceedlms.com/student/catalog/list?category_ids=86-google-marketing-platform  Google Marketing Platform Training and Certification. No cost.

https://skillshop.exceedlms.com/student/catalog/list?category_ids=2842-google-ad-manager Google Ad Manager Training. No cost. There is no official exam or certificate, but you will get proof you completed each section of the training.

https://skillshop.exceedlms.com/student/catalog/list?category_ids=540-analytics-academy Google Analytics Individual Qualification. Free training and certification.

https://skillshop.exceedlms.com/student/path/17105-get-started-with-google-admob I haven’t seen anyone ask for Google Ad Mob, but it could be fun. Free training. No certification, but you do get proof for having completed individual modules.

https://www.w3schools.com/html/ Learn HTML free.

https://www.freecodecamp.org/learn Learn HTML free and make a few projects.

https://neilpatel.com/blog/complete-guide-structuring-urls/ Learn about URL structure

https://support.google.com/google-ads/answer/2375464?hl=en&visit_id=637239324029658582-318496137&rd=1 Intro to Google Video Ad format

https://academy.hubspot.com/courses/contextual-marketing Free training and certification on contextual marketing.

https://skillshop.exceedlms.com/student/catalog/list?category_ids=315-google-ads-video Google Video Ads Training and Certification. No cost.

https://support.google.com/google-ads/answer/7671017?hl=en&ref_topic=3119118 Create a TrueView for Action campaign

https://buffer.com/library/utm-guide What are UTM codes?

Google Adwords Specialist

Job Requirements:

  • Experience in Search Engine Opt[i]miztion (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Office
  • Experience working with AdWords and Bing Ads
  • AdWords certification required
  • Ads 360 experience (previously DoubleClick Search)
  • BS/BA degree preferred
  • Agency experience preferred
  • High proficiency with Google Analytics, Bing Analytics and other website analytics software

How Can You Get the Skills for This Job?

Bing Ads is actually called Microsoft Advertising. You can get training and certification for free. There is a 231 page PDF download. https://about.ads.microsoft.com/en-us/resources/training/microsoft-advertising-certified-professional-training-faq

https://www.microsoft.com/en-us/learning/browse-all-certifications.aspx?certificationtype=MOS You will have to pay for these certifications. I have never had to provide a certification for any Microsoft Office applications though. Every employer I’ve had just took my word for it. If you really want some training, you can find tons of tutorials on YouTube. Here is one for Excel: https://www.microsoft.com/en-us/learning/browse-all-certifications.aspx?certificationtype=MOS

You can also study for G Suite applications, which are nearly identical to MicroSoft apps. If you have a Gmail account, you have access to these apps. Coursera has a free course on Google Sheets, which is basically Excel: https://www.coursera.org/learn/getting-started-with-google-sheets#enroll.

There are tons of online resources to learn SEO and SEM. Here are a few

https://moz.com/learn/seo

https://academy.hubspot.com/courses/seo-training

https://support.google.com/webmasters/answer/7451184?hl=en

Google Ads Specialist

What you will do:

  • Setting up PPC campaigns
  • Create Google AdWords Ads
  • Launch and optimize various PPC campaigns
  • Produce detailed analysis and reports of these campaigns
  • Tweak keyword bids based on the conversion data
  • Continuously optimize ads to find the best performing one

What you will have:

  • Unrivaled entrepreneurial mindset, an ability to work on your own while being part of a larger team
  • Proven PPC skills, optimization techniques, and bid management
  • Background in paid search
  • Experience using Google analytics
  • Google AdWords certified is a plus
  • Knowledge of Microsoft Excel and data manipulation

How Can You Get the Skills for This Job?

https://skillshop.exceedlms.com/student/catalog/browse

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